Behind the Grill


Rob Serritella - Founder and BBQ Aficionado

Rob’s love affair with BBQ began as a teenager when he worked at his first BBQ joint during their “wear a raincoat to eat our ribs” promotion. Rob spent the last 20 years on a culinary mission - traveling and sampling BBQ in across the U.S.  Kansas City, Birmingham, Memphis, Dallas – name a city, name a BBQ joint, name a chef – he’s been there.  Rob launched Messhall Kitchen in Los Feliz in 2012 in the landmark space once occupied by Cecil B. DeMille’s Willard’s Chicken Inn and later The Brown Derby.  Holy Cow is the culmination of his research and travels.   

Say hello @HolyCowBBQ